Off-Page SEO (Off-Site SEO)

Off-page SEO, also called off-site SEO, is the practice of improving a website's search engine ranking by optimizing factors outside of the website itself. This can be done by building high-quality backlinks, promoting the website on social media, and other forms of online marketing. The goal is to increase the website's authority, reputation, and relevance in the eyes of search engines, which can result in higher search engine rankings and more organic traffic to the website. Guest Blogging Guest blogging is a common off-page SEO technique used for building backlinks. It is when you write an article for another website and include a backlink to your own site in exchange. This can improve your website's visibility and authority, and attract more traffic to your site. H.A.R.O Responding to journalists' and reporters' queries to gain media exposure and earn backlinks to improve SEO. Competitor Research and Analysis Examining competitors' backlinks, content, and keyword